Healthful Eating; a want or a need?

I listened to a radio broadcast today that spoke about business and launching the right kind of product that your market needs as opposed to wants. The idea was that people think a lot of things are great but are really only willing to spend money on something they need. I thought about this in reference to our business at Bundles of Energy. Are our offerings wants or needs?

According to the broadcast, our service is a want. We teach and support people on a journey, a gentle shift to amazing health. It sounds great but it also sounds hard, expensive and something that can easily be put off. Now what? I could think that nobody will sign up. I could give up. Well I don’t want to do either of those things.

The whole idea of Bundles of Energy is to be proactive. Do you need to eat organic food? No. A body gets by on processed, fast, cheap food. How many of us lived off of Kraft Dinner in university? I guess the question then becomes, are you okay with just getting by?

• How are your energy levels?
• How fit and agile are you in your extracurricular activities?
• How many times have you been sick this year?
• Are you the best you can be?
• Do you want to change these answers or do you need to change these answers?

I decided last year that I needed to change these answers. It was a slow process. It was hard. I did not have the Bundles of Energy nutritionists to help me. I had no idea how to change our diet to wheat and dairy free. It would have been so nice to have help! So I am not going to change our service. I am happy to offer you the help you need, at your pace… the gentle shift to amazing health…

Please comment below. Let us know what you most need help with! We would love to hear from you!